Generic Advertising without Supply Control: Models and Public Policy Issues
Dermot J. Hayes, Helen H. Jensen
December 1988 [88-WP 39]
Hayes, D.J. and H.H. Jensen. 1988. "Generic Advertising without Supply Control: Models and Public Policy Issues." Working paper 88-WP 39. Center for Agricultural and Rural Development, Iowa State University.
Both producers and consumers may respond to the use of producer contributions to fund commodity promotion. The microeconomic foundation is laid for evaluating generic promotion campaigns where government is involved, supply is uncontrolled, and markets are close to saturation. The recent legislation enabling beef and pork promotion provides an application for the model.