Initiation of End-User Specific Grain Marketing at Iowa Elevators

Charles R. Hurburgh Jr.
January 1997  [97-MWP 2]

The newest concept in grain marketing is to identify specific quality needs of individual users, resulting in more efficient allocation of grain supplies, greater user satisfaction, and increased value of U.S. grain. This paper presents results from a project that assimilated and organized information about the market potential of end-user specific (value-added) grains. The author suggests that the country elevator will become the key point for segregation of grains by quality.

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