Abstract

Agritourism, the practice of combining agricultural activities with tourism, has emerged as a significant trend in rural development worldwide. Agritourism offers a unique opportunity for farmers to diversify their incomes while providing tourists with an immersive experience of rural life. Tourists can participate in agricultural work, enjoy nature, visit local markets, and attend educational seminars. Agritourism can give a deeper understanding of the culture and traditions of the region. However, even more important is the role that agritourism plays in educating the public about the realities of agriculture and its economic, social, and cultural values. The global agritourism market has expanded rapidly in recent years, driven by an increasing consumer interest in authentic, nature-based experiences. IMARC Group (2025) estimates that the global agritourism market will grow at a compound annual growth rate of 10.9% from 2025 to 2033. This growth is attributed to the rising demand for organic and locally sourced products, as well as the desire for experiential travel.