Canadian Fulbright Scholar Will Research Meat Purchasing at CARD

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Ellen Goddard, a professor in the University of Alberta’s Department of Rural Economy, has been granted a Fulbright Scholar Award to conduct research at the Center for Agricultural and Rural Development (CARD) at Iowa State University. Goddard will spend four months, starting in January 2012, researching for a project titled “Is COOL Cool? Differences in U.S. and Canadian Meat Purchasing Behaviour.”

As a Fulbright Scholar with CARD, Goddard will examine consumer preferences for meat products under different regulations and with different production attributes to compare data on purchasing behaviors from across Canada and the United States. Goddard will be working with Helen Jensen, professor of economics and head of the Food and Nutrition Policy Division at CARD.

Goddard received a doctorate in agricultural economics from La Trobe University in Melbourne, Australia. She holds master’s and bachelor’s degrees in agricultural economics and agriculture, respectively, from the University of Guelph. She has been widely published in academic and peer-reviewed journals, and she has presented her research at numerous conferences on agriculture, economics and advertising. Goddard is also the recipient of several teaching prizes, and she has been awarded significant research funding from Agriculture and Agri-food Canada, as well as from a host of private-sector agriculture organizations and consumer groups.

Operating in over 150 countries worldwide, the Fulbright program has long been regarded as the world’s premiere academic exchange. The program is supported by the Canadian Department of Foreign Affairs and International Trade Canada and the United States Department of State.

(Released September 2011)